WNYC LEADING BRANDS
Reaching Beyond New York And Exploring Big Questions
FREAKONOMICS RADIO: MORE PEOPLE TURN TO FREAK
More and more people discovered Freakonomics Radio in Fiscal Year 2014. Was it because the show explored probing questions like: “Why Marry?” “Why Doesn’t America Love Soccer? (Yet)” and “What’s More Dangerous: Marijuana or Alcohol?” Was it because Freakonomics did several episodes based on Think Like a Freak, the new book by Stephen Dubner and Steven Levitt? In Fiscal Year 2014, the podcast was regularly in the top 10 podcasts on iTunes. On average, Freakonomics Radio episodes were listened to 3.6 million times each month during the fiscal year. Illustrating the strength of Freakonomics Radio’s unique audience, when the show made its first direct digital membership appeal this year in the episode “How to Raise Money Without Killing a Kitten,” 86% of the people who gave in the first month were new donors to New York Public Radio. Listen here.
RADIOLAB: THE ROAD BECKONS AGAIN
Radiolab hit the road again in Fiscal Year 2014 to explore historic endings like the demise of the dinosaurs with the show “Apocalyptical.” The tour, sponsored by Audible, traveled to 21 cities and did 29 performances for 60,000 fans. Radiolab wrapped up the fiscal year with the staging of “Radiolab Trusts No One,” another live show. “Radiolab Trusts No One” was a part of WNYC and BAM’s RadioLoveFest, and in it Jad Abumrad and Robert Krulwich explored the betrayers and backstabbers among us. In Fiscal Year 2014, Radiolab aired weekly on more than 505 public radio stations around the country and consistently ranked in the top five podcasts on iTunes. Listen here.