Kicking Beethoven To The Curb

In Fiscal Year 2012 and Fiscal Year 2013, WQXR declared November “Beethoven Awareness Month.” In Fiscal Year 2014, Mozart kicked Beethoven to the curb and WQXR presented a “Month of Mozart.” The Mozart marketing continued the “street-art” aesthetic of the “OBEY-THOVEN” campaign and kicked off with an outdoor teaser campaign that playfully suggested a dethroning of Beethoven, until the Mozart I AM A DEUS art surfaced on street posters, billboards, social media and TV spots on WNET.

WQXR offered up daily Mozart-themed programming. The festival included a child-friendly version of The Magic Flute performed by the Amore Opera at The Greene Space and a screening of the movie Amadeus at Symphony Space preceded by a conversation with WQXR Host Elliott Forrest and F. Murray Abraham. The month-long festival concluded with a live broadcast of the New York Philharmonic playing Mozart’s final three symphonies on November 30.