SMARTBINGE & THE MORNING BRIEF
Playing off the cultural trend of binge-watching TV shows, WNYC launched a two-week campaign in June 2014 to encourage “binge-listening” of WNYC’s smart content. The SmartBinge campaign corresponded with surges in web sessions and on-demand listening for WNYC shows and podcasts.
WNYC’s daily e-newsletter Morning Brief launched in Fiscal Year 2014. It offers the day’s top headlines, the finest features across WNYC’s lineup of shows, relevant archival pieces, weather and great music from Soundcheck and WQXR. Sign up here.