Kicking Beethoven To The Curb
In Fiscal Year 2012 and Fiscal Year 2013, WQXR declared November “Beethoven Awareness Month.” In Fiscal Year 2014, Mozart kicked Beethoven to the curb and WQXR presented a “Month of Mozart.” The Mozart marketing continued the “street-art” aesthetic of the “OBEY-THOVEN” campaign and kicked off with an outdoor teaser campaign that playfully suggested a dethroning of Beethoven, until the Mozart I AM A DEUS art surfaced on street posters, billboards, social media and TV spots on WNET.
WQXR offered up daily Mozart-themed programming. The festival included a child-friendly version of The Magic Flute performed by the Amore Opera at The Greene Space and a screening of the movie Amadeus at Symphony Space preceded by a conversation with WQXR Host Elliott Forrest and F. Murray Abraham. The month-long festival concluded with a live broadcast of the New York Philharmonic playing Mozart’s final three symphonies on November 30.
WQXR INSTRUMENT DRIVE
Playing It Forward
Studies show that participating in a music education program can have a meaningful impact on how well children do in school and on their ability to solve problems as adults. Too many schools have noted their lack of instruments for music programs, and WQXR set out to do something about it.
March 28 through April 7, WQXR held its first-ever musical instrument drive. Held in partnership with the New York City Department of Education, Sam Ash music stores and the Mr. Holland’s Opus Foundation, the initiative reached out to the community and encouraged people to donate their used instruments. The instruments were then refurbished for distribution to underfunded New York City school music programs. With a strong on-air, social media and community engagement plan, and drop-off locations in all five NYC boroughs, Westchester, Long Island and Northern New Jersey, the goal was to collect 1,000 instruments. During the course of the drive, WQXR collected more than 3,000 instruments. Selected New York City schools received the instruments for their music programs in the fall of 2014.
The WQXR Advisory Group advises WQXR on its growth and development as a public radio station and destination for classical music. It is composed of New York Public Radio trustees as well as other supporters from cultural and philanthropic organizations in New York. Members include:
Martha J. Fleischman*, Chair President
Kennedy Galleries, Inc.
Judith M. Carson*
Executive, Time Warner
President of The Kaplen Brothers Fund
Marianne C. Lockwood
Co-Founder, Orchestra of St. Luke’s & DiMenna Center for Classical Music Arts Advisor, The Enoch Foundation
Joanne Banks Matthews*
Jerome L. Greene Foundation
Richard A. Pace*
Executive Vice President
Bank of New York Mellon, Retired
Susan W. Rose
Nicki Newman Tanner*
Oral historian; speaker and writer on women’s philanthropy
Cynthia King Vance*
Advanced Strategies LLC
Grace Lyu Volckhausen
Tiger Baron Foundation
Alan G. Weiler*
Weiler Arnow Management Co., Inc.
Joseph A. Wilson
*New York Public Radio Board of Trustees
Diving Deep into Music with Festivals
In addition to producing programs such as Carnegie Hall Live that are distributed nationally, WQXR programmed a variety of festivals in Fiscal Year 2014 to provide listeners with a deeper, richer and more contextualized experience of music. To mark the bicentennial of Richard Wagner’s birth, WQXR offered a week of music and commentary focused on his life and works. In October 2013, WQXR celebrated the Verdi bicentennial with a week of music, commentary and full-length operas online. In November 2013, WQXR produced a “Month of Mozart” (see separate story above). In June 2014, WQXR marked Richard Strauss’s 150th birthday with a week of special programming showcasing his major work, a documentary program and special podcasts.
Live from The Greene Space
Offering up unique and intimate live experiences, WQXR produced an array of events in The Greene Space in Fiscal Year 2014. Events included performances by Japanese pianist and co-winner of the 2009 Van Cliburn Competition Nobuyuki Tsujii, and the debut performance of the newly anointed 2014 Metropolitan Opera National Council audition winners, hosted by Deborah Voigt.